Stomping Ground brews next big venture in Moorabbin
Australia’s number one brewpub* for the last two years, Stomping Ground Brewing Company, is set to open its second brewpub in Melbourne’s South East. The rapidly growing independent brewery has signed a 10-year lease with Melbourne property investment and development firm, Up Property, to cement its place at Up Property’s iconic ‘Morris Moor’ development in Moorabbin.
The team behind the popular Collingwood brewery and beer hall have secured a 630 square metre building at the historic development and an accompanying permit, which will see the transformation of Moorabbin’s 60-year-old Phillip Morris manufacturing site into a new urban destination for the local area.
Once home to mechanical facilities that serviced the entire 6.27-hectare site, Stomping Ground has plans to convert the existing building into a small brewery, beer hall, event space and large beer garden, with an accompanying 400 square metres of outdoor areas connected to the building as part of the lease.
Stomping Ground Co-Founder, Steve Jeffares, explains that a large and unique space was needed to bring their vision to life.
“The building will allow the local communities to enjoy a wide variety of our beers, many brewed in the onsite brewery, and great food in a unique, family-friendly beer hall atmosphere. We’re especially proud of what we’ve created in Collingwood, but we plan on raising the bar again at Morris Moor – pun intended!”
“We love sharing our love of craft beer with as many people as possible and Morris Moor provided a perfect location to bring our idea to life with like-minded operators. We instantly fell in love with the building’s high ceilings, character, original fixtures and the vision Up Property has for the development as a whole,” says Steve.
Stomping Ground’s planned brewpub is set to become the anchor for the 3,080 square metre hospitality precinct at Morris Moor, with Managing Director, Adam Davidson, explaining that the brewery aligns closely with the development’s overall ‘makers theme’.
“We are really passionate about creating a vibrant, engaging community that will be a local destination for the surrounding suburbs and are focusing on finding place makers not space takers – future tenants will have an element of on-site production rather than straight up retail, to help bring the development to life. Think coffee roasters and cafes, restaurants, florists, artisanal bakeries and more.”
“We are excited to realise our vision for the hospitality precinct by welcoming Stomping Ground to Morris Moor and look forward to seeing their ideas for the space come to life,” Adam says.
Designed by multi award-winning architects ‘Genton’, working in consultation with award winning architecture and interior design firm ‘Techne’, Morris Moor’s hospitality space has additional opportunities for a mixture of tenants to create an urban destination that will be a catalyst for the future gentrification of the area.
The wider Morris Moor masterplan includes over 50,000 square metres of leasable mixed- use spaces across an existing eight buildings. Working alongside property development and advisory agency, Connect Plus Property Solutions, Up Property has plans to transform rather than demolish the buildings to offer a unique location for the local residential and business community to work, play, eat and drink.
“The vision and masterplan for Morris Moor is coming to life with the premium refurbishment of the prominent 5000sqm corner office nearly complete and already 90 percent committed, with construction also underway for the 120 place Childcare centre on Chesterville Road. As the site begins to take shape there has been a dramatic increase in leasing enquiries and traction from prospective tenants. We are currently negotiating 14,000sqm over 11 tenancies, further emphasising the demand amongst the local community for a multi-purpose urban destination,” Adam adds.
The first spaces were ready to occupy late last year, and there are already 65 business’s located at Morris Moor. We have a strong mix of start ups, technology and design focused companies, creating a great vibrant culture. Other tenants have already been secured for Morris Moor, including Kids Club childcare centre, Clik Collective co-working & co- warehousing facility and Schots Home Emporium, Melbourne’s much-loved furniture retailer who has already opened their impressive 4,140 square metre showroom facility to the public at 19 Cochranes Road, Moorabbin.
Up Property is currently seeking occupiers for available hospitality and office spaces. For more information on the plans for Morris Moor, to enquire about tenant opportunities or to register your interest visit, morrismoor.com